Thursday 3 December 2020

Daimler could be Elon Musk's Time Warner

Electric-car maker Tesla is worth an eye-popping $540-billion (R8.5-trillion) - despite its 0.8% global market share. It’s an opportunity for boss Elon Musk to use the company’s hyped-up stock to merge with an old-line business - just as AOL did with media titan Time Warner 20 years ago amid the dot-com bubble.

Speaking at a conference on Tuesday, Musk himself seemed open to the idea of a deal with another carmaker. Tesla’s existing aspirational customer base might best suit a luxury marque. And one with a low-voltage electric-vehicle strategy could allow Musk to add most value.

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